Mobile Marketing is becoming extremely popular but this does not mean all business owners know how to run an effective Mobile Marketing campaign. However, those who are well versed in the subject of Mobile Marketing and have experience using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. If you are new to the concept of Mobile Marketing, do not worry because this blog post will give you an introductory knowledge of the subject matter.

Mobile Marketing is the effective use of Short Messaging Service (SMS) to communicate and interact with current and prospective customers with the aid of an SMS enabled online system. Mobile Marketing has been tested and confirmed to be the most effective way of communicating/promoting products and services to a target market. The concept has been used and is still used by the “big shots” to promote their brands. The good news is that the service is now available to everyone including small and medium enterprises that are willing to take advantage of the ubiquitous mobile phones especially in Nigeria.

The most common mobile marketing strategy is the bulk SMS. Bulk SMS is the process of sending a message in mass to people that belong to the same group or have common interest. This strategy has made it possible to reach thousands of people in few seconds and place information directly in the “palm of their hands”. The response from the recipients of the information has been noted to be very high. When using this strategy, care must be taken to avoid spam (unsolicited message).

If you do not have a great deal of information about Mobile Marketing and do not fully understand the principles involved, one of the best ways to orchestrate a truly effective Mobile Marketing campaign is to hire a consulting firm with a track record in promoting business through Mobile Marketing to assist you in your endeavor. As a business owner you probably already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in Mobile Marketing.

By Obanimoh Siyaka

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