It’s understandable that sometimes you might want to run online Ads to help you promote your business and reach out to targeted, relevant demography. When you run Ads, you refer the viewers back to your website or a landing page through which they’ll continue the customer journey.
A landing page is that page that a visitor/Ad viewer lands on when he or she clicks a link pointing to your website. These links can be from social media, SEO link building efforts, emails or adverts. Due to the fact that you pay per visitor that comes to your website, whether they convert or not, make it essential for you to make the most out of your landing pages. For this, we advise you dedicate a personalized landing page for each Ad.
A dedicated optimized landing page has all the information you want the customers to see about the purpose of the Ad. Having this landing page has a much higher conversion chance than showing your visitors your generic home page.
CTAs or Call TO Action is the major key to an effective marketing plan. In the digital world, a CTA is a button, word, or sentence asking visitors to do something, i.e., an action. It could be inviting visitors to buy something, share a post, subscribe to email subscription, etc. However it is used, the said action needs to provide value to the customer, your business or both.
Instead of using authoritative words like click here, download, subscribe, etc., consider using friendlier ones like Stay Connected, Join the Fun, Watch right now, etc. These CTAs creates less friction in the minds of your visitors.
One thing that guarantees the success of your website is constant testing. Test as much as you can with every aspect of your marketing. This helps you be in the knowledge of what works at each particular period. Static minded website owners remain dormant while dynamic website owners move with the industrial changes, adopting and leveraging trends to their benefit. When you test, you understand the right information and approach to use for a higher conversion rate.
It’s the truth that forms are likely to be filled when it comes to collecting information from your audience, either to send them special offers or for them to buy your product. Which type of form your customers are to fill should not have too much input fields.
Forms are boring, and customers are least interested in them unless it’s involved in getting something they need. They don’t waste time in filling the details, because they can avoid it if the can. When the information is much, they can turn back and head out without converting, but when less, they’re likely to convert by filling in their details.
Cut down your input fields in your forms and let your follow up close up the deal.
Conclusively, website conversion, just like SEO is a big game hunt that takes time, patience and practice, to achieve.
When you combine our tips and many other hands-on tips we’ve listed in previous posts, you’re sure to have an increased conversion and generally a positive Return on Investment (ROI). You can study further on Conversion Optimization on these platforms.