Social Media is evolving fast. How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business. Toyin and Michael will give you everything you need to run your own highly successful social media campaign.
Introduction to Social Media
Social Media is hot . . . and continues to get hotter. Companies no longer question whether Social Media can work for them; now, it’s about how it can work for them. With an ever-growing list of channels and paths, Social Media can quickly spin out of control. In this comprehensive introduction to the discipline, Jennifer covers the vast spectrum of Social Media options, getting you prepared for taking advantage of the massive opportunities in front of every business.
Creating a Social Media Strategy
As with every marketing effort, Social Media Marketing requires planning to make best use of your time and resources. It’s an opportunity to take your marketing to your audience where they live, in a format that invites not only their attention, but also their participation. This primer will sort out all the questions and introduce you to a number of social media options.