Let's say you want to take your spouse out to a nice restaurant. You read the "dining" column of your local newspaper, and ask family or friends for recommendations.
What they're doing is "endorsing" a restaurant: "That was the BEST scampi I've ever had!" is a testimonial to how delicious the food was. You consider their recommendations because they've had experience with what you're looking for. We can also consider an app review as a testemonial. The more reviews you have, the more popular your application is.
The same principle works online. Glowing testimonials from happy customers can be a powerful enticement to prospective customers. Similarly, a personal endorsement from you can have a significant impact on your sales. Here are a few tips on how to use testimonials...
It almost goes without saying that you should always use real testimonials — they have that "ring of truth", a sincerity that shines through. Make sure all your testimonials are verifiable by posting an email address, phone number, or other contact information alongside them. And, of course, ask permission to use them within your sales material. If you would like a template to help you write a request for permission, try to find a service.
It may take some work initially... but it's well worth it. Your "file" of testimonials is a wonderful way to showcase your product, establish credibility, and improve sales.
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