An Entrepreneur's Guide to Building and Running a Mobile App Business

Building a mobile app for the first time is undoubtedly a daunting task. People who are embarking on this journey definitely have a zillion of questions in their minds. Whenever a client comes to us and presents us the requirement of creating a mobile app to materialize his unique idea in form of an app, they ask us questions, and a lot of them. Here are the most common ones to help novice app owners in their journey to success.

Confused among multiple app ideas?

Successful entrepreneurs are the ones who think from all perspectives. As a result multiple app ideas are created in their brains, the questions remains which one to go with? Releasing a mobile app is like releasing hit music single. You never know which single will work best for you. So if you have more than one apps in creation, give each of them at least 6 months to prove their worth. If it doesn’t worth working and investing on, move on to the next idea.

Where to start?

Start by putting your idea down on a paper. Look for prototyping tools on the internet and create a detailed brief. Screen by screen your mockup will put a picture of your mobile app in front of you. If you can’t do it yourself, hire a professional mobile app agency in Dubai to do this all for you and you will have a clear foot print to follow that will lead to a successful mobile app development for you.

How to know what interests my customer?

Get to the market fast with a prototype. Don’t wait to create a complete app with all the features. Build only with the core proposition of the app and see if the customer is ready to buy. Once they do, you will get a lot of important feedback from your paying customers.

Should I build a mobile website or a native app?

There are close to a million apps each on iOS and Android app stores, and you’re competing against the best to be seen and engaged with. Mobile websites don’t offer any experience, nor do they add any value to the customer.

Should we build the app in-house or outsource?

Some of the most popular products today were outsourced in their initial days, including Alibaba,, Digg, Skype.

When creating the first instance of your product, keep the costs low and go with an outsourced provider that understands your requirements best. The most important thing for you at this moment is to get your product in the hands of the customer. Fast. Once you see a real demand for your product and continue to see traction, you can then take over the development and maintenance in-house.

How do I submit an app to the Apple App Store or Android Market?
Create a developer account with Apple and Google by registering through their website and paying the annual app store fees of $99 for Apple and $25 for Google. The actual process of uploading to the app stores should be done by your developers.

Should I offer my application as free and then figure out how to make money later?

There’s a one-in-a-million chance (or probably less) that you could be the next Facebook or Twitter. The choice is yours. If you want to build a business, have a clear monetization strategy right from the get go.

How do I market my app?

The best form of publicity for your application, as for any business, is third-party endorsements. Reviews from tech bloggers, press coverage and word of mouth should be the preferred avenues. It is important to keep these sustained if you begin to see traction.

Also, pay keen attention to reviews posted by the users of your application and work doubly hard to reverse any negative reviews.

Should I create a cross-platform app?

Cross-platform apps seldom offer rich experience to users. There is a reason why there are different coding languages for different platforms, which have their own software development kits (SDKs). Such apps are often riddled with bugs and fail to offer consistent experience across platforms.

How much cost should I keep in mind?

Mobile app development is a business of varied kind. The cost of every mobile app development is different, which is based upon the mobile app design along its functionalities. Size of the app is also a factor that is kept under consideration when doing the costing. Larger and more complex the app, expensive will it be. Usually, the figures swing in between $3000 to $100,000. It can be more or less depending on the characteristics of the app. Also dependent on your app agency and its costing scale.


Mobile app development is a complex business. As with any other business venture, mobile app development also calls for analytical thinking and smart business decisions taken on time to reeve maximum benefit. I hope that this article has served as a god guide for you and have answered your basic questions related to mobile application development.

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