Internet Marketing for Small Business: Fundamentals
Just getting started in Internet Marketing? Gain a solid foundation of basic skills and some fundamental strategies and tactics with this course. You’ll start with an introduction to Search Engine Optimization, Social Media, and Pay Per Click Advertising. Then move on to additional training in each, with a special focus on optimizing for local search.
Internet Marketing for Small Business: Fundamentals (8-10 hours)
Take this course if . . .
You’re new to Internet Marketing, or
You’re somewhat familiar with Social Media Marketing and Pay-per-click (PPC) advertising, but you are not actively using or managing them in promoting your business.
Section 1: Online Marketing Fundamentals
Get a sound primer in what may be the three most important aspects of Internet marketing: Search Engine Optimization (SEO), Social Media, and Pay-Per-Click Advertising. This introduction will familiarize you with the basic concepts and vocabulary of each, so you’ll be ready to move on to learn just how to put them to work for you and your business.