Obanimoh Siyaka's Blog – January 2011 Archive (1)

Permission Based Mobile Marketing


A Mobile Marketing campaign can only be effective if it is permission based. Permission based Mobile Marketing is the type of SMS campaign where recipients of the advertising SMS are given the opportunity to decide whether they are willing or not to receive future SMS from the company conducting the campaign. This means that the target market must give your company the permission to send SMS to their phones. With such permission, your SMS will never be viewed as those distracting…


Added by Obanimoh Siyaka on January 12, 2011 at 11:30am — No Comments

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