People are surfing the web and relying on web sites more than ever to research companies, compare offerings and form opinions about brands and companies. Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a…

An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.

In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word…

An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.

In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word…

The survival of any business organization depend to a very large extent on the patronage that it  enjoys from those who consume its product thus, promotion means to push forward, to advance in idea in such a way as to gain acceptance and approval for it.

            And also one the crucial components in the selling of the consumer…

In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance.

The concept of marketing is gaining more…

Universities in Nigeria are among the tertiary institutions of learning charged with the responsibility of training individuals to become professionals indifferent field for them to earn their first degree, second degree as well as PhD.

 Universities or any tertiary institution of their likes have three categories of staff,…

         The advert of the internet has been one of the most exciting events in the second half of the 20^th century. The ancient dream of “a scholar knows all things happening in the world without venturing outdoors” has finally become a reality. Since 1993 when the internet broke into the communication world. At…

The performance of any enterprise or the life spans of an organization, whether large or small is directly proportional to the finality of its leadership. In the light of fact, an organization or community will only succeed, towards the achievement of a group goal, only if the reign of a leader exists. Thus; a leader is someone who has the…

ASSESSMENT OF AGRICULTURAL INFORMATION ON CITRUS IMPROVED TECHNOLOGIES PRODUCTION AND MARKETING IN BENUE STATE

Citrus fruits constitute vital fruit crop with highest value in terms of…

BOOK KEEPING AND ACCOUNTING PRACTICES IN SMALL SCALE ENTERPRISE WITH SPECIAL EMPHASIS ON P.A. WATER, UGHELLI, UGHELLI NORTH LGA OF DELTA STATE

Every organisation, whether small, medium or big is established to achieve specific target objective. Such objective derived from adequate returns on investment and the ability of the organisation and or, its representatives maximally provide social service that would meet the immediate and long…

The following sub-heads are always considered when writing chapter one in research work, all of them from the introduction of the project. They are:

1. Background of the study: this is a discussion that centers on the history of the area of the study to be research on. The modern research into that area should be discussed in the background of study. This is why the writer has to make a lot of review (reading) on different text relevant to his or her topic before writing…

INTRODUCTION

• This chapter is intended to discuss certain vital element in marketing known as the “marketing communication mix”. The purpose of the study will be discussed. Attempts will be made to identify problems of the organization (i.e.…

One of the greatest problems of Nigerian public service is the prevailing incidence of corruption. Corruption therefore has become a persistent cancerous phenomenon which bedevils Nigeria public sector. Misappropriation, bribery, embezzlement, nepotism, and money laundering by public officials have permeated the fabric of the…

INTRODUCTION

Vegetables constitute commercially and nutritionally important indispensable food commodity. Vegetable naturally play a vital role in human nutrition by supplying the necessary growth factors such as vitamins and essential minerals in human daily diet and that can help…

INTRODUCTION AND LITERATURE REVIEW

Heavy metals are toxic agent. They are toxic to humans and animals. Heavy metals which establishes toxic actions to humans include; cadmium (Stohs and Bagchi,1995), lead ( Ferner, 2001) and mercury (Hawkes, 1997). Each of these has been studied  …

WRITING RESEARCH CHAPTER THREE, THE RESEARCH METHODS

1. Introduction: this chapter explains the different methods to be used in your research will form this chapter. Here it mentions the procedures and strategies the writer employed in the study such as research design, research area (area of the study), population…

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS

INTRODUCTION

          Personnel selling is the presentation of a product service…

ASSESSMENT OF DIFFERENT TYPES OF FOUNDATION AND THEIR MODE OF CONSTRUCTION

INTRODUCTION

          One of the major needs of human being in life is shelter to protect man and their properties from some nature hazards. Such hazard may include rainfall,…

BRANDING AND MARKETING OF PURE WATER

INTRODUCTION

As we move through the present economic conditions, the socio economic setting is different from what is used to be in the past today, many industries have to contend periodically with…

THE ROLE OF WOMEN EDUCATION IN PROMOTING HEALTHY SOCIETY IN DEVELOPING SOCIETY

INTRODUCTION

Education in its broadest perspective is the lifelong learning, both formal and informal, which…