Navigating turbulent times in the Travel Agency

Remember when flying was an experience to be savored? When boarding a plane meant a luxurious airborne escape during which the flight crew tended to a passenger’s every need. Flying meant luxury, glamor; in short, a dream, which is just what it remained for most people. Today, however, aviation is more affordable and thus more accessible than ever before. It is also safer and more reliable, a better experience in nearly every way:…

The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising.

These developments are creating a major dilemma for the leading marketers, which control more than US$500 billion in advertising budgets. In a…

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…