Content alone cannot put you in the lap of luxury, no matter how well you create it. If you really want to get rid of your competition and reach on top of the success ladder, you need to learn the art of presenting your content in an attractive way to “your audience.” Remember, I did not say “the audience” but “your audience.” In digital marketing, it is your audience that really matters not the entire marketing place.…

I have spoken to a lot of marketers in Lagos and they all seem to be chasing the same thing-Everybody.

There are no clear lines of demarcations. It is clear that business plans were written for financial institutions to get loans to run the business.

Sellers think on their feet in trying to get business for their organisations thereby missing the point of following the business plan. Based on experience, an execution plan should be also developed to measure against the baseline…