Share 'Segmentation is the key to success in marketing'
I have spoken to a lot of marketers in Lagos and they all seem to be chasing the same thing-Everybody.
There are no clear lines of demarcations. It is clear that business plans were written for financial institutions to get loans to run the business.
Sellers think on their feet in trying to get business for their organisations thereby missing the point of following the business plan. Based on exp…
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