Reasons Why Google Is Not Approving Your Adsense Application

In this article; I am going to be dealing on some key challenges bloggers face and why bloggers fail. I will also list out some major reasons, why Google is not approving your AdSense Application. For some, it can be really frustrating, while for others it can be as a result of ignorance or not doing the proper study and research before applying for Adsense and to some other bloggers who choose to be lazy, Google AdSense looks almost impossible to get. However, I am going to spell out the major reason that is making Google not to approve your AdSense application.

The big question is; have you taken out time to review or read through the Google AdSense policy page as a blogger who needs adsense? That’s where your mistake starts from. Oh, yea I understand it’s too lengthy and you just can’t go through all that stuff? Same here for me but until you press further you might not know what’s making you not to have your Google Adsense application approved. But thank God bloggers like me exist to teach you How to Get Google Adsense Approval Instantly. Am going to go straight to the point to unveil some of the core reason why Google is not approving your Adsense application. Below are some of the major reasons;

  1. Copying Contents

  2. Broken links

  3. Zombie pages

  4. No Index From Google Search Console

  5. The absence of key pages

  6. Blog’s user-friendliness (Blog’s not user-friendly)

  7. Insufficient contents

  8. Lack of 301 Redirect (Permanent Redirect)

All these are basically the reason why Google disapproves your Adsense application just before you get confused about it; let’s quickly take a look into these key reasons one after the other.

Reasons Why Google Is Not Approving Your Adsense Application

  1. Copying Contents

This is one area bloggers make mistakes especially for beginners, and some long-time bloggers. The problem is that they tend to copy after people; their style, theme, arrangement or UI some even go as far as copying contents too. This isn’t fair. Now how do you expect to get to your Google Adsense Application approve like this? When all you involve yourself in is content theft.

  1. Broken Links

Broken links are links that resolve to “Not Found”, “Page not found” or “404 Error”. The next question is how and why does this happen? The answer is simple. Broken links occur as a result of a link modification for example; I create a blog post, on my permalink, I used “google-adsense”


"https ://"

after publishing and sharing  my blog post on various social media networks with this permalink, then something comes up and I go back to that same article or blog post and change or modify the blog post and permalink to maybe;

https ://

Now, this permalink has been changed from the old directory to a new one with “application” in it right? Undermining the fact that this blog post, has reached the various social media platform with the old blog post link which of course when these social media users click on that old link it directs them to; https :// instead of redirecting them to https :// now this is what resolves to broken links.
  1. Zombie Pages

Zombie pages are pages within your website or blog that are just there with nothing inside; no single article inside and it could be one or more pages. So when zombie page is found in your blog, be rest assured that might resolve to insufficient content and that Google may still not approve your AdSense application so easily as a result of Zombie Pages.

  1. No Index from Google Search Console

As a beginner or long-time blogger, it is advisable and beneficial to always add your website to search engine webmasters especially for Google which is Google search console so as to submit sitemaps for Google and other search engines to crawl your Blog Posts URLs, images, text e.t.c; so as to get indexed and rankedimmediately. When you fail to do this Google might not pay attention to your blog.

  1. Adsense of Key Pages

If you have a blog, and there’s no place for web users to contact you, read about you, has no privacy policy page, Disclaimer (optional), just forget about Adsense. Some will ask why? The truth is when you apply for Adsense, Google takes out some time to review your website or blog, so as to see if it meets up with their standards and requirement among others. Also, Google checks for broken links, zombie pages, insufficient contents e.t.c; your key pages which are; About, Contact, Privacy Policy, Disclaimer (this is optional). So when these things are missing in your blog, Google may likely turn down your Adsense application.

  1. Blog’s User Friendliness; (Blog’s not user-friendly)

When a blog is not user-friendly, it simply means that your blog isn’t easily accessible or easy to navigate through this is one bit of a problem bloggers face or in some cases, create for themselves. Ensure that you do not create too many menus; (categories, sub-categories) and pages and also make sure you install a user responsive theme (it can be premium or free) whichever you can afford but ensure it’s very responsive. Also, make sure that your articles follow whatever categories they are allocated to.

Also Read: Blogger and WordPress – How to Create a Free Blog

At least web users should be able to navigate through your blog easily and there should also be a search box just in case web users lost their way trying to navigate through your blog, or might not have enough time to spend online in search for a particular content or article in your blog. In fact, every blog that needs Adsense should have one or two search box in his or her blog so web users can easily find what they want from your blog on time. It saves time and makes these web users, bookmark your blog or even share your blog post if your contents appear helpful to them.

  1. Insufficient Contents

For blogs, insufficient content occurs in these forms; blog posts, menus (categories and subcategories), and pages. Now insufficient content is when a blog lacks contents and undermining that fact, you still go as far as applying for Adsense even with insufficient contents. In a real sense, it I advisable for you to give your blog some time for some at least one month before applying for Adsense account that way, you might have published enough contents in that blog of yours before applying for Adsense.

Also Read: How to Register and Build a WordPress Website Like a Pro

Since insufficient contents exist in posts, categories, subcategories, and pages, when you publish an audio, image or video file without text in it this might also resolve to insufficient content. Also; if you have lots of categories and sub-categories in your menu bar without any blog post allocated to the given categories or with some categories having blog posts in it, and others not having any blog post in it this can also resolve to insufficient content. Lastly, if your blog has more copied contents and less of original contents this also might resolve to insufficient contents.

  1. Lack of a 301 Redirect (Permanent Redirect)

301 Permanent Redirect is very important for blogs especially in a situation where you don’t want to have too many like, Mixed Content Errors404 Errors (page not found). Ensure you do a proper 301 Permanent Redirection for your blog. For example; I add a secure socket layer certificate (for secure https connection) in my new or old blog, undermining the fact that this blog already has blog posts shared to social media already and this links from my blog post that has been shared through the various social media platforms, has a non secure connection but after adding SSL Certificate, your blog now exists in two hyperlinks (a not secure and secure) layers which are; HTTP (hyperlink transfer protocol) and HTTPS (hyperlink transfer protocol secure).

When your blog exists in two layers, every blog post you make appears in both layers as well as making Google bot, spider and other crawler see your blog posts as duplicated contents.

You Might Also Like: How to Install WordPress in your Blog Using iPage Hosting

What 301 Permanent Redirect Do

Now, this is where a 301 permanent redirect comes into play; these two hyperlinked layers (secure and not secure), has to exist in a single layer so as to avoid being enlisted for duplicated content. A 301 permanent redirect helps to link both secure and not secure layers to a single layer or directory. By adding a 301 permanent redirection code in the code section of your WordPress Control Panel, you can learn how to add codes in WordPress code section of your blog without any error reports.

Note that before implementing a 301 permanent redirect, ensure you backup your personal data through the left corner of your WordPress dashboard click on Tools, Export, Personal data and save the XML Document with your website name so you can import it back to your website just in case anything goes wrong.

kindly leave a comment below for any questions and further explanations.

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