The Benefits of Building a Minimum Viable Product (MVP)
Use Metrics to Support Your Product Roadmap
Metric-driven roadmaps are the foundation for a successful mobile app. It’s crucial to determine your success metrics early on in the development process. Defining your primary KPIs early will give you a firm understanding of what areas to focus on to improve future releases of your product.
The KPIs you choose to focus on will largely depend on the stage of your product, your industry, and type of product. With an MVP, you want to limit the number of KPIs that really matter and only focus on the metrics that move the needle for your business.
Analyze the Competition
The goal of launching an MVP is to bring a unique value proposition to the market; however, you can discover a lot about the market you’re entering by examining the competition.
Rather than picking apart your competition’s feature set, look for information on less visible channels. Take a look at blog comments and support pages where users are discussing the competition’s product. Use these channels to learn what users like about their product, what they don’t like, and what they want to see next.