Choice involves decision making. It can include judging the merits of multiple options and selecting one or more of them. One can make a choice between imagined options ("what would I do if ...?") or between real options followed by the corresponding action. For example, a traveller might choose a route for a journey based on the preference of arriving at a given destination as soon as possible. The preferred (and therefore chosen) route can then follow from information such as the length of each of the possible routes, traffic conditions, etc. If the arrival at a choice includes more complex motivators, cognition, instinct and feeling can become more intertwined.
Simple choices might include what to eat for dinner or what to wear on a Saturday morning - choices that have relatively low-impact on the chooser's life overall. More complex choices might involve (for example) what candidate to vote for in an election, what profession to pursue, a life partner, etc. - choices based on multiple influences and having larger ramifications.
Most people[quantify] regard having choices as a good thing, though a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome. In contrast, a choice with excessively numerous options may lead to confusion, regret of the alternatives not taken.
OKOUKONI EMMANUEL JOHN