Ark’s Steam page only says “the game will be lower priced through Early Access, relative to its final full-version retail price.” Wildcard wasn’t clear about how much it was going to ARK Items increase the price, and gave no specific forewarning in the weeks before the new price took effect.
Hugh Jeremy of Subnautica developer Unknown Worlds raises another point: games like Ark usually don’t cost $60. “Many great games on Steam are setting very low prices for huge amounts of fun,” he writes via email. “For example, PUBG at $30, Rocket League and Rust at $20. You might ‘feel like’ your game is worth $60. You might like throwing silly terms like [triple-A] around in reference to your work. Whatever, your feelings don’t matter. Suck it up. What matters is how the market feels.