Make Your Emails Stand Out with the Right From Line
The field is the first column in most every inbox, and plays a large role in determining whether an email is engaged with, or ignored. Think about it you more likely to open an email sent from someone familiar? Recognition in the inbox plays a huge factor in email campaign success. Most people (as you probably agree) don like to open emails from people they do not know or trust. That part of the reason why or folders exist. The last thing you want is for people to mistake your email for one of those unwanted messages
So, what can you do to combat this problem? Here are 3 tips that will help.
The easiest way to decide what your Name should be is to answer the following question: will people quickly and easily recognize my business or organization?For some, it will be the name of your brand. For example, if Betty Brown owns a ugg boots on sale diner with a strong local following, she should opt for Betty Diner. But if Betty is better known by her clients on an individual basis for her catering services, she may want to use Betty Brown as her Name so that her clients will know it coming from her.
2. Use the appropriate Email Address for increased recognition and legitimacy.
The email address you decided to use when you first set up your email marketing account may not be the same email address that you want to use today. It may seem like a small detail, but familiarity with the person sending the email is the top reason why they decide to open.
RELATED: How to Write Attention Grabbing Email Subject Lines
3. Brand your subject lines when appropriate
While you may not always have room to inject your brand name into your subject line (the most effective subject lines are between 5 7 word or 30 characters or less), it might be worth trying uggs on sale if you still think people are having trouble recognizing your emails.
Here are a few simple ways to do it:
[Betty Diner] New Fall Specials!
New Fall Specials are at Betty Diner!
Betty Fall Flavors are Back at the Diner!
When it comes to getting recognized in the inbox, seemingly small improvements can make all the difference. With the busy holiday season upon us, is the time to put these small tweaks into action, and make sure your business gets noticed. With these changes in place, your emails are sure to stand out during the upcoming the holiday season and beyond.