Air Max Day 2018 will feature some amazing shoes. Be on the lookout for a wider release of sneakerhead faves Sean Wotherspoon’s Air Max 97/1, two new Off-White Vapormax designs, and the new Air Max 270. Perhaps even more exciting is the re-release of the iconic Air Max collaboration, Animal Pack, dubbed Animal Pack 2.0, between Nike and legendary Japanese sneaker and streetwear boutique, atmos.So, how did a tiny Japanese sneaker and streetwear label in Ura-Harajuku, Tokyo, and Nike come together to reimagine the Air Max 1 and Air Max 95 to create the original “Animal Pack”, and the updated “Animal Pack 2.0”?
Nike’s Air VaporMax was the star of 2017’s Air Max Day. Thirty years after the original visible Air unit hit shelves, Nike finally achieved their goal of producing a nothing-but-bubble sole unit. Naturally, a thing like this is too good not to share, so once the original releases had made their mark, the Swoosh set phasers to hybrid. With 2018 marking the Air Max Plus’ twentieth anniversary, the design is the obvious candidate for a modern makeover. Look a little deeper and a link between the Air VaporMax and the Air Max Plus becomes clear as both made huge impacts on innovation. The new hybrid illustrates the perfect blend of heritage style and modern tech and will undoubtedly reach icon status itself one day.