Nokia should know that they will be having a lot of competitors with such position as the world's largest maker of mobile phones. In the chat of a product life circle, the third stage is always is risky if the company doesn't work hard. Most companies feel relax when they get to the pick of maturity forgetting that they are not the only one in the market has consumers will always make their choice.

Nokia shouldn't panic but be calm about such problem as they develop a new strategy in taking back their position or even meeting up to the first.

This shows that Samsung did their homework and brought out strategies in meeting up to the standard of Nokia. Nobody wants to know the process of winning the market but the result in winning the market.  This is what the market is all about. competitors, profit making and losses here and there