Mobile Marketing Training Course
With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But though everything has changed, nothing has really changed: it’s still about selling products and building loyalty. Join Michael and learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty. You’ll be better equipped to reap the benefits of ever-growing mobile channels.
Recommended prerequisites: Fundamentals: Mobile
Mobile Marketing (35 Hours)
Introduction to Mobile Marketing
Get an overview of Mobile Marketing. You’ll gain a better understanding of how it all works: how mobile differs from other channels, what its benefits are, and what consumers expect from it… and you. Plus, discover how mobile can actually support and strengthen your other initiatives.
In the beginning, Mobile Marketing seemed easy. With just a few devices on the market, with a limited set of basic functions, your options were pretty simple. Today, not so much. Mobile devices are everywhere, and the variety of models and features is dizzying. From smart phones to tablets to phablets, this module explores the multitude of device options available for targeting, and reviews the advantages and disadvantages of each.