If you are in a dilemma to find the right bulk SMS service provider, you are already aware of the unlimited potential that bulk SMS has for your business. Although this potential needs to be channelled in the right direction; otherwise, all the potential is wasted. Finding the right bulk sms service provider in India to fit your business's needs and scalability is the first and one of the most important steps, to begin with, SMS Marketing. For anyone unfamiliar with bulk sms service and what it can do for your business, I will briefly explain the power of bulk SMS. Bulk SMS is exactly what it sounds like, tens and thousands of SMS in an instant. These SMS' are used to deliver real-time information like transactional messages and marketing messages or promotional SMS. It is better than any other platform as it has the highest engagement rate and the lowest latency in message opening. Message retention is also very high, with one study stating that 20% of coupons sent through SMS are used within the time the voucher expires. Therefore, it is a smart business decision to leverage the power of bulk SMS to promote your business and here is how you find the right match for your business.
Money is not everything, but it is one of the most important things to consider while getting a permanent bulk SMS partner for your business. Most bulk sms service provider in India have specific pricing for national, international, MMS and more. The cost of each message adds up, and a vast marketing campaign can cost a lot. Therefore, it is essential to see your SMS marketing campaign's scope and scalability and align it with the service provider's pricing model.
If one message is not delivered, you may like 16 paise for it on average, although if 1000 messages are not delivered, it increases the cost exponentially. This is not barring the fact that 1000 people have not received your marketing message, which will negatively affect the marketing campaign with no fault of yours. Therefore, a reliable SMS provider with a respectable delivery rate is absolutely imperative for a business. This exceptional robustness is created by partnering with local service providers and ensuring a high delivery rate. They also develop redundancies, so the message can reach through the other one if one pathway fails.
These APIs and portals can be complicated to navigate, or an expert might be required to navigate the forms and for API coding. Therefore, it's nice to have an easy to use web portal that can be accessed from anywhere in the world, and thus one can send bulk SMS to millions while sitting remotely. This also helps focus the team's efforts on creating a compelling marketing message and not worrying about the technical and other aspects of sending a bulk SMS.