The Increase growth of mobile phone owners in Nigeria has noted to be very high. SMS marketing are becoming one of the most effective methods of communication in Nigeria. The increase number of cooperate companies and agencies has positioned SMS SHORTCODE one of promotional means of complementing marketing effort using text promotion.
Moreover, audience participation in some shows and other broadcasting activates can be well communicated through SMS SHORTCODE. Example; BBNAIJA.
Most of voting program meets their promo bought though promotional text massage. Popularly known as SMS SHORTCODE.
SMS SHORTCODE is now an integral part of many shows and sporting broadcasts. This has made the mobile phone the latest tool for marketers seeking to win over consumers. SMS shortcodes offer companies as well as individuals the opportunity to generate extra revenue through the provision of interactive SMS or payment services to mobile subscribers.
WHO CAN USE SMS SHORTCODE
Below are some examples of how short codes can be used:
♦ SMS competitions
♦ SMS voting
♦ Text 2 win promotions
♦ Information services
♦ SMS quiz
♦ Subscription services
In this promotional text message there are two different packages, Shared short Codes and Dedicated Short Codes.
Shared Short Codes
Shared short codes are a low-cost and quick solution for a client expecting low to moderate volume of messages. With these short codes, you share a short code number with other customers and use keywords to direct messages to your particular application and/or trigger a specific response. Keywords can also be used to reinforce the company/brand name, as the mobile user would have to type the special keyword in order to interact with the company/brand.The standard practice in using a shared shortcode involves a mobile user texting a keyword e.g. Users can text ‘ABC’ to 35959 (Wherein ABC is the keyword that identifies the service particular to the client.
Dedicated Short Codes
Dedicated short codes are for clients who intend to provide a range of different mobile services, expect a high monthly volume of messages or want to offer more complex 2-way services.
Dedicated shortcode require a minimum of 3 months to setup and activate the service. All dedicated shortcodes need to be approved by the Nigerian Communications Commission,NCC.
Messages to the short codes are MO billed i.e. the user is charged once they send a message to the short code. Clients are only allowed to send one MT to one MO received i.e. clients are allowed to send only one reply back to the user’s mobile phone.
Where can you contact Shortcode provider:
We setup your Short Code and guild you on how to generate revenue from the business. Get in touch with the contact number displaced below, for your required information.