Kory Rosmeln's Blog – March 2019 Archive (1)

Harnessing the Power of Testimonials

Let's say you want to take your spouse out to a nice restaurant. You read the "dining" column of your local newspaper, and ask family or friends for recommendations.

What they're doing is "endorsing" a restaurant: "That was the BEST scampi I've ever had!" is a testimonial to how delicious the food was. You consider their recommendations because they've had experience with what you're looking for. We can also consider an…

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Added by Kory Rosmeln on March 20, 2019 at 3:23pm — No Comments

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