Sarah Taylor's Blog – February 2020 Archive (1)

How to evaluate the cost-effectiveness of a digital marketing campaign?

Hello! Digital Marketers, we hope that you’re doing well. We have designated this article to aid all of the freshers who don’t know much about tricks and hacks of digital marketing. 

To know about the cost-effectiveness of your digital marketing (PPC) campaign, all you need to do is to calculate either the CPM or CPC. Whereas CPM means cost per mile (1000 ad views), and CPC means cost per…

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Added by Sarah Taylor on February 9, 2020 at 3:26pm — 1 Comment

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