Chris Prince's Blog – March 2019 Archive (3)

The new capability agenda for marketers and their partners

The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising.

These developments are creating a major dilemma for the leading marketers, which control more than US$500 billion in advertising budgets. In a…

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Added by Chris Prince on March 6, 2019 at 2:36pm — No Comments

Factors to Consider Before Deciding Your Digital Marketing Strategy

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…

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Added by Chris Prince on March 6, 2019 at 1:32pm — No Comments

Factors to Consider Before Deciding Your Digital Marketing Strategy

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…

Continue

Added by Chris Prince on March 6, 2019 at 1:30pm — No Comments

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