THE RISE OF DIGITAL BRANDS GLOBALLY
Accenture research shows that the viewing of digital video on multiple IP connected devices is proliferating and moving rapidly into the mainstream (Figure 4). For example,Entertainment train,Christian Music, Netflix is creating a strong digital brand as it offers a…Continue
Added by Chris Prince on January 31, 2019 at 8:17am — No Comments
DIGITAL TRANSFORMATION IN MEDIA AND ENTERTAINMENT
After years of radical fluctuation, the media and entertainment industry is finally becoming more stable.
It’s no longer a question of ‘if’ digital transformation will happen; the question is how companies will respond. Leveraging the opportunities presented by digital video, new players are entering the market, capturing consumers’ imaginations—and their wallets. Across the content value chain, aggressive commercial bets are…Continue