The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising.

These developments are creating a major dilemma for the leading marketers, which control more than US$500 billion in advertising budgets. In a…

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…

Factors to Consider Before Deciding Your Digital Marketing Strategy

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital…

Company’s Reputation

Nobody wants to work with a shady company in the name of hiring a commercial cleaning service. Everybody wants to work with a company they can trust and not one they'd leave their key with, and come back to an empty house. The big question remains, "How do you know a commercial cleaning company with a good reputation?" "Would you have to trace your way to these companies before you can ascertain for sure whether or not you can trust their staff and their…

There is an infinite pool of knowledge on how you can surpass your business competitors, using your website and other web tools. While some of these ways of getting ahead of your competitors are dubious, some are valuable and can give you real results. If you’re new to the web, especially a small or medium scale businessman trying to gain a competitive edge through the internet, it can be hard to tell the difference between these real strategies and dubious strategies. What’s more important…

As a newbie in the website and web hosting industry, choosing a name for your site seems simple at the first thought, until you make out time to start trying to come up with domain names. It’s no news that’s necessary for you to come up with website addresses that are relevant to your business, meaningful and memorable. These qualities of a great website address help describe what your company stands for, and make it natural for your customers to…

Running a business, especially in a country like Nigeria where commercial structures are not put in place to help businesspeople, is not easy. To succeed in the market, you need to have a good marketing strategy and adopt the latest ways of beating your competition. Among these ways of being ahead of your competitors is the ownership of a website for your business.

While having a business website is essential, there are still numerous small business owners who don’t believe in the…

Why your business needs a domain name

It is not safe to assume that everyone knows what a domain name is. Before we discuss why domain names are important, let us take a look at what domain names are.  A domain name is simply your website name. It is an address an internet user can use to locate you and your website. A…

What you need to know about backing up your website

A backup is a copy of the database and files that make up your entire website. Backups is a process of storing your files and database safely and making it easily accessible whenever you need them. It can be stored either on your computer, local hard drive or on a web…

Importance of SSL on your website

SSL stands for Secure Sockets Layer and it is the backbone of a secure internet. It protects sensitive information like credit cards, provides privacy, data integrity for your website and your users. You can find out if your site has an SSL certificate by looking out for the padlock icon in the URL field. When SSL is installed on your website, the HTTP will change to HTTPS, “S” standing for “secured”. This is another way to…

According to Adobe, businesses whose websites are mobile-optimized have their chances of an increasingly mobile conversion rate tripled. According to a study by EMarketer, an online research and data website, US approached $77 billion income in mobile retail commerce in 2015, which was an increase of 32% from the previous year. Additionally, Google, the biggest search engine company stated that more searches are made from mobile devices…

How much does web hosting cost ?

Web hosting is a place where people store their websites’ information and various data. You can describe it as a compound that accommodates houses or mini houses. And what a web hosting company does is to rent out spaces for businesses and individuals to place their websites. In industry…

your site is primarily due to some common mistakes new e-commerce marketers make. If you’re considering starting a website for your business, or an e-commerce company, ensure you avoid these possible mistakes new e-commerce sellers make.

Complex Checkout Process

Once you’ve succeeded in convincing a customer to purchase your product or service, they need to move through your checkout counter to input their details and payment options. This particular stage is a place…

Okay. You’ve decided to join the league of business owners that have a website for their business. Easy decision right? You’ve passed the introductory phase of decision making effortlessly.

The challenges you’ll encounter in this journey of having a business website lies in the technical aspect of running a website which includes choosing a domain name, finding a web host and building the site.

Because we’re a web hosting company in Lagos, we’ll talk about the challenge of…

Are you planning to move your website to a new hosting company or a different server? Do you understand the challenges and risks involved in doing so? Do you know the best way to move your website from one host to another to avoid data loss and downtime?

The biggest risks involved in switching web hosting or migrating to a new server is the loss of data and, and downtime. Both of these risks can make your website temporarily inaccessible to users and search engines which just…

One thing you should know though is that though it’s a rewarding experience, building your own website takes more than clicking away on your mouse. In this piece, Upperlink.ng, an experienced and reliable web hosting provider in Nigeria intimates you with the top eight things to consider before building a website for your business.

What do you wish to achieve with your website?

This is a vital part of creating…

Use dedicated Landing Pages for PPC Advertisements

It’s understandable that sometimes you might want to run online Ads to help you promote your business and reach out to targeted, relevant demography. When you run Ads, you refer the viewers back to your website or a landing page through which they’ll continue the customer…

Stewed Cabbage with Minced Beef & Sympli Ripe Plantain

Ingredients

1 pack Sympli Ripe Plantain Slices

500ml oil for frying

500g beef & pork, minced

900g cabbage, sliced in…

Stewed Cabbage with Minced Beef & Sympli Ripe Plantain

Ingredients

1 pack Sympli Ripe Plantain Slices

500ml oil for frying

500g beef & pork, minced

900g cabbage, sliced in…

How to Prepare Yam & Peppered Ponmo Stew

Ingredients

2 packs Sympli Yam Cubes

400g canned whole tomatoes

3 red bell peppers aka. tatashe

2 red onions

3 habanero peppers

5 garlic cloves

1 thumb-size ginger

2 tbsp. tomato paste

1 tsp. white pepper

1 tsp. dried or fresh thyme

2 small bay…