Optimization and conversion rate are buzzwords that are easy to find but can be tricky to implement without a plan and clear objectives. To be clear, optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to site visitors. Website Conversion rate optimization specifically deals with changes you can make to your site to encourage visitors to complete the desired action whether it’s making a purchase, filling out an opt-in form or engaging with your site via comments or social shares. You might have a site that sees hundreds of visitors a month – but those numbers mean nothing if those visitors are not completing the action you made the site for. And while there is no exact formula for raising your ecommerce conversion rate, there are certainly good practices to get you started.