Everyone wants to increase its brand popularity of the business. SEO makes the way for the website so that it appears in front of people who are looking for the business like you offer. 

1. Pick the right keywords:- Keywords plays important role in SEO. Do the research and select the right keywords for your business website with the help of online tools.

2. Keyword Insertion:- Put the keyword in meta tags and content in the correct ratio to gain desired results..

3.URL Structure: Use keywords in the URL to the specific page. Avoid lengthy URLs with unnecessary information.

4. Image Optimisation: Too many images on the site may slower the website.  

I have written a detailed article on the same. Read on to know more:- Improve search engine rankings

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