Online businesses continue to thrive as we move forward Since its inception, the internet has provided entrepreneurs with a new and easy platform to trade. Simply put online businesses are easy to start and cost much less compared to offline businesses. Additionally they not only have a wide reach but can also be operated conveniently from home. Starting an online isn't hard, all you need is sound business plan or an idea and you are of to go.

If you are thinking of starting an online business, then here are the advantages of starting such a business that you need to know. Advantages of online businesses Low start-up costs Online businesses can be started on low budget as most expenses associated with offline businesses are done away with. Expenses such as office space, job expenses, office supplies, travel expenses, entertainment allowance are eliminated.

The main cost of setting one up involves expenses like web design and marketing which don't cost much. Lower operating costs Generally most online businesses have lower operating costs compared to their offline counterparts. Once a given website is set up the remaining operational costs are minimal. Some of the operational costs incurred when running the business include; hosting fees, merchant accounts, salaries to web admin etc.

Easy targeting Its easier to target a certain market segment online compared to offline. Through keyword targeting online businesses can easily target their customers. Moreover, most customers use keywords or phrases when looking stuff online. Market selectivity is one of the main advantage of trading online. Easy tracking Another advantage is that one can easily track their customers activities and derive important customer feedback that can help in improving the business further. By tracking users behavior business owners can be able to identify serious buyers and those may need further convincing.

Carrying out research or a survey online is both inexpensive and timely.

Flexibility A business set up online simply offer unmatched flexibility and convenience. Typically an online store is usually open 24/7 to the delight of both buyers an sellers. Unlike traditional store which have opening an closing time, websites remain opened throughout unless the site is undergoing maintenance. Whether you shop at night or early in the morning you can be guaranteed that you will get whatever you want. Convenience Online businesses offer unmatched convenience, as one can shop at the convenience of their homes and have things delivered immediately.

Running an online businesses does not require one to set up an office as everything can be done at home provided there is the availability of internet and telephone service. In a nutshell they provide the much needed convenience to both customer and business owners. Cheap advertising Unlike traditional businesses which spend thousands of dollars in advertising, most advertising done online is relatively cheap

. Additionally there many free advertising platform where one can promote their businesses for free. Promoting your business on social media, blogs, forums is entirely free, all that is needed is little investment in time and effort.

By Nath Ekanem

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