What is a cover letter?

A cover letter for a job is a letter of introduction that introduces you to the potential employer stating why you are the perfect candidates for the job roles advertised.

Basic Essentials of an Effective Cover letter:

A cover letter that catches the attention of a recruiter should contain the following main ingredients.

  1. Salutation – Who are you writing to? I want to be sure I am the right person to read it. Therefore you should not use the phrase “To Whom It May Concern”.  In cases where you do not know the name of the recruiter, use the salutation “Dear Sir/Ma”
  2. Opening – What is the letter all about? This is where you tell me what role you are applying for and where you found the advertisement so I know precisely if we are talking about the same job role
  3. Hook – Okay, now why should I care about you?  What is so special about you that will make me read your CV. In short, why should I believe you are right person for this job role?
  4. Skills – What makes you qualify for my job role?
  5. Conclusion – The way you close your letter is as important as the way you start it. End with a closing salutation like “Yours Faithfully” or “Yours Sincerely”


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