Well, if you haven't heard of influencer marketing, you are about to.
Influencer marketing is the use of influential persons to market a product or service but unlike traditional marketing, influencer marketing doesn't just focus on using famous celebrities to market a product.
Influencer marketing often harnesses micro-celebrities that actually have a loyal following to help market products and services. The creative process for the marketing is often chosen by the micro-celebrities.
The channel for marketing is usually the one the audience is accustomed to meeting the micro-influencers.
That's why influencer marketing can both be on T.V and on social media.
If you have more questions regarding influencer marketing, you can ask me in the comments section and I will answer them.
This is great. I love the entire initiative behind Influencer Marketing.