Rare public spat in the technology industry escalated when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices.
Google also criticized the online retailer for not selling Google hardware, Media reports on Wednesday.
The feud is the latest in Silicon Valley to put customers in the crossfire of major competitors.
Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.
The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space.Read more