Digital Skills: 2018 Google Digital Garage Exam Questions & Aanswers

Digital Skills: 2018 Google Digital Garage final Exam Questions and  Answers 

complete questions and answers for google digital garage 

Which of the following statements is true when it comes to taking a business online?

  • Use analytics to make informed decisions

Use analytics to track your customers across the Internet

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce

Which of the following statements is true when marketing your business online?

You need a website to show up in search results

Which of the following statements is true when it comes to developing a web presence for a business?

Mobile apps enable your customers to purchase your products without being on your website

What is a web server?

The customer service representative you can call when you have questions about your website

The answer you get when you search a term on the web

  • A computer connected to the Internet with software that allows it to host all the components of your website

The device that determines the speed of your mobile connection

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink 

Return link

Menu bar

Breadcrumb

Which of the following is something you’ll probably want to exclude from your website?

Prices

  • A lot of deep scientific information and detailed statistics

Special offers

Certifications to show you’re qualified to provide a service

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you

  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

An icon button that takes the customer to your social media accounts

A hotline phone number that helps users complete their purchases

What should you consider when developing your website content?

  • What your customers are looking for

Your latest promotions and discounts

Your brand values

Whether the content will go viral or not

What is the first step in creating an online business strategy?

  • Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy

  • To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

  • It gives businesses an opportunity to collect more data from potential customers

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