Digital Skills: 2018 Google Digital Garage final Exam Questions and Answers
complete questions and answers for google digital garage
Which of the following statements is true when it comes to taking a business online?
Use analytics to track your customers across the Internet
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
Which of the following statements is true when marketing your business online?
You need a website to show up in search results
Which of the following statements is true when it comes to developing a web presence for a business?
Mobile apps enable your customers to purchase your products without being on your website
What is a web server?
The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
The device that determines the speed of your mobile connection
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Which of the following is something you’ll probably want to exclude from your website?
Certifications to show you’re qualified to provide a service
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases
What should you consider when developing your website content?
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not
What is the first step in creating an online business strategy?
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy
To help a business reach a global audience
To give insight into specific customer groups
Why is optimising customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
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