Marketing is the lifeblood of any business. Without it, your business is dead on arrival. It does not matter if you have the best products and services in the world. If people don't know you exist, it's completely useless.
Unfortunately, I see too many businesses focus on being the best at what they do and have not focus enough on creating effective marketing systems to get customers in the door.
Even worse, some people actually believe that if they have a product or service that's great, people will come. While there's some truth hidden in this statement, it doesn't happen by accident.
It takes strategic and systematic planning to get a steady stream of potential Customers / Clients coming in contact with your products and services and eventually, becoming paying customers & clients.
In other words, as a business owner or marketing executive, you need to create an effective marketing system that introduces people to your products and services and converts them to paying customers.
The big question right now is how to create such a marketing system.
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